For a good SEO specialist it is important to have knowledge about every kind of business. He/she should be capable of understanding the needs of the market, and how to approach the targeted customers. It means that a good SEO consultant must have excellent communication skills. The contents of the website should be alluring enough to connect with the targeted customers'
3. Another thing that you should take a look at them is their track record. You can check that whether the clients of the SEO consultant are in still among the high ranked web consultor seo pages or not. A good consultant always presents his/her portfolio, instead of boasting about his/her success. Ranking of the client's website should be a major criterion in selecting an SEO consultant.
4. The fourth thing that you need to check is that whether your consultant has knowledge about the rules of search engines or not. He/she must follow the terms and conditions of each search engine.